52M
Americans
own crypto1

That's 20% of all adults in this country

  • 68%
    are gen z and millennials2.
  • 48%
    are racially diverse2.
  • 70%
    have an annual income of less than $100k2.
  • 5x
    the number of Americans who own an electric vehicle3.
  • 12M
    more Americans than use a ridesharing service every month4.
  • 33M
    more Americans than total NFL game attendance last season5.

The crypto owner is a critical voter

Crypto is bipartisan: ownership is consistent across both parties, with Independents expressing the strongest views in favor of web36.
22%of Democrats own crypto6
18%of Republicans own crypto6
22%of Independents own crypto6

Crypto ownership is a national phenomenon

  • 1.3x
    more than the number of Americans who use ridesharing apps in a month (15% of US adults)7.
  • 3.5x
    greater than American union membership (14.3 million members in 2022)8.
  • 18x
    the number of passengers flying in and out of US airports every day (2.9 million)9.

Crypto voters
vote crypto

In key battleground states AZ, MI, NV, PA, WI:

  • 4Mcrypto owners: 13x the vote differential in these states in the 2020 Presidential Election10.
  • 65%of crypto owners say crypto could make the current financial system better overall10.
  • 67%of crypto owners in these swing states say they are excited to vote for candidates who support the cryptocurrency industry10.

Americans want change

  • 9 in 10 (87%)believe the financial system needs changing or a complete overhaul11.
  • Half (51%)believe that America’s financial system does not work fairly for everyone11.
  • 1 in 8 (14%)are optimistic about the future of the financial system11.
  • 7 in 10 (70%)want faster transactions that happen in seconds, unrestricted by bank hours or weekends.12
  • 7 in 10 (71%)want lower fees as part of a new, updated financial system.12
  • 6 in 10 (63%)want easier access as part of a modernized financial system.12

Fun
facts

How popular is crypto?More popular than unions.
14.3 Munion members in America
52 Mcrypto owners in America
How popular is crypto?More popular than ridesharing.
40 MAmericans use ridesharing apps
52 MAmericans own crypto
If crypto had its own state,it would be the biggest state in America.
10 MMI
11 MNC
11 MGA
12 MOH
13 MIL
20 MNY
22 MFL
30 MTX
39 MCA
52 Mcrypto owners
What does crypto create for the economy?Jobs. And even more jobs.
Crypto creates:
1 Mdeveloper jobs by 2030
3 Mnon-developer jobs by 2030
America’s biggest companies have big plans for crypto.
52 %of Fortune 100 have crypto initiatives
64 %consider it a competitive advantage
Ownership by party affiliation.
20 %of Americans own crypto
22 %of Democrats
18 %of Republicans
22 %of Independents
Who owns crypto?Regular people.
52 MAmericans own crypto
75 %have an annual income of less than $100k

Fortune 500 <3 crypto, too

56%

More than half of the Fortune 100 have pursued crypto, blockchain, or web3 initiatives since the start of 202013.

58%

of surveyed Fortune 500 executives who are familiar with cryptocurrency or blockchain say that investing in these technologies is important for staying ahead of their competition.13

Crypto technology
moves fortune 100
forward

Fortune 100 web3 investors by number of deals:
Google18
American Express8
Goldman Sachs15
MassMutual7
Citibank19
Microsoft15
IBM11
J.P.Morgan8
Note: includes deals from q1’17 to q2’23Source: the bloc pro research, 2023

Small businesses
<3 crypto too

  • 35%
    of SMBs with 5+ employees currently use crypto14.
  • 68%
    of SMBs believe crypto can help address at least one of their financial pain points, the biggest of which are transaction fees and processing times14.
  • 36%
    of SMBs who don’t use crypto are likely to start using it in their businesses within the next 3 years14.

Regulatory and legislative uncertainty puts
4 million jobs at risk by 2030

The US is at risk of losing out on 1 million developer jobs and 3 million related non-technical jobs over the next 7 years as web3 development increasingly moves overseas.15

The US's share of global web3 development has already dropped from 40% to 29% in the last 5 years fueled by uncertainty and a regulation-by-enforcement approach in the US.15

On average the US is losing almost 2% of the web3 developer share every year. That means high-quality, good-paying jobs are leaving the US to innovate in locations with better conditions like clear regulation or a commitment to technological leadership.15

American businesses need clear legislation

  • 73%
    of surveyed Fortune 500 executives indicate clear rules are vital for sustaining US leadership in the global financial system16.
  • 88%
    of surveyed Fortune 500 executives agree that policymakers should develop new rules for these technologies, instead of enforcing older rules developed for older technologies16.
  • 48%
    of surveyed Fortune 500 execs say clear regulation in the US is needed to support innovation16.
  • 79%
    agree lack of clear regulation makes the space hard to navigate16.
  • 61%
    are holding off entirely until regulation is established16.